If you did a search of Delorian and the Fiero you would know GM management
did not believe there was a profitable market in the US for a small sporty
car. Delorian knew that was how they felt. He sold the Fiery to management
as a small low cost commuter car. GM was right, it never sold well enough
as designed. The later investment to make it a true sporty car by offering
the V6 and a higher price, resulted in even fewer sales. NO two seater car
has even sold well in the US, foreign or domestic. Toyota continues to
offer the same S2000 for ten years but it sells for $36,000 in order to make
money at its sales volume. On other hand the Miata that sells a rate thee
times that of the S2000 sells for $10,000 dollar less and that includes a
metal convertible top not cloth like the S2000
The only exception was the Corvette and the T-Bird. T-Bird sold well as a
sporty RWD car for three years but it sold more than twice as many when it
was changed to a four passenger car and far outsold any Corvette ever.
Economies of scale is what makes it possible to offer a lot of car for a
relative little amount of money. It is the profits of high volume cars that
keeps the price down on low volume cars for a manufacturer. If you have
trouble understanding economies of scale on the cost of cars, go price a
It does not cost Ford much more than a few thousand dollars more to make the
T-Car than the CV/GM but it sells for $25,000 more. If not for the T-Car
the CV would have to be sold for $10,000 more.
The same if true for Toyota and Lexus or any other manufacturer. Surly you
don't think a Ferrari is worth 200K.. Ford recently offered the Ford 500
for only three years, at 130K because they planed to make a sell 1,500 to
1,800 a year, that is more than Ferraris sells to ten years
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