I'm not associated with Valvoline, but wanted to pass on news of this good
deal to other GM owners. Valvoline is making a marketing push to get
people to try their SynPower full synthetic motor oil and will send you a
rebate of up to $28 to pay for your first six quarts. I bought mine at the
local Kragen auto parts. All of the common grades including 5W-20, 5W-30,
5W-40, 10W-30 and 10W-40 were in stock when I was in there.
If you want in on the deal, the rebate form is at:
Here is the latest double speak I got from Valvoline on this topic:
The Valvoline Company sent a special $28 rebate offer via e-mail to an
"opt-in" SynPower enthusiast database. This particular offer was
limited exclusively to those particular individuals, and to those
alone. Unfortunately, several "freebie" Internet sites found the Web
link and posted this offer, which seemingly made it appear to be available
to anyone. It is not. As a result, The Valvoline Company in the meantime
has removed this offer/link as it was exclusively intended for the original
recipients of the special e-mail.
We have an e-mail listing of every individual to whom the offer was
sent. If you are one of the original recipients, please provide your name,
mailing address, phone number, and e-mail address, and we will check to
see if you are on the original distribution list. Just "Reply With
History" to this message. We will contact you after our review.
Again, this offer is valid only to the select SynPower member list.
Thank you for understanding.
T B Caudill
Manager, Customer Service
The Valvoline Company
Of course there were no conditions of any kind printed on Valvoline's rebate
form about it being limited in any way.
What kind of company runs a marketing promotion, has it become bigger and
more popular than ever expected and then sticks it to the customers who
took them up on their offer?
No more Valvoline ANYTHING for me.
Posting the offer on their website was a stupid thing for them to do. I
bet someone got shown the 'door' over that! The email to the 'SynPower
enthusiast database' (LOL) maybe went to as many as 10,000 people.
$28x10000=$280,000 That's a healthy sum for a speculative promotion of
their product. Posting the offer in public, put the offer 'on the
table' for maybe, what?, a million people? That would mean a
$28,000,000 hit to their promotion team budget. Now they have race
teams and corporate tents/parties/etc to give free stuff to. That is
where they want their 'enthusiast' money spent, not on the general
public people, where all the money actually comes from.....
A better PR (public relations) ploy would be for them to take the 'hit'
and validate the offer for some limited time. That way folks wouldn't
get mad if they didn't take advantage of it in the time allowed, and the
company wouldn't loose customers over the 'stupid thing someone' did.
The company makes good products and I suppose their syn oil is as good
as any other syn oil. I'd prefer them to lower the price! Start a syn
oil price-war with the other companies that make the stuff. After all,
it's just a bunch of chemicals anyway. $4+ a quart is 'pricey' in my
small, poor, world....
.....but what do I know?
I can understand the problem here. Valvoline Has a group of opt-in
Syn-Tech users. These people have signed up for special promotions, and
advertising. Valvoline probably sends them surveys, and gets other
marketing and profromance data from them.
In return they get special offers, not for the generial public. They may
even get invited to special events, get price breaks on tickets to races and
Valvolines error was not putting the link on a password protected area.
I have been in a few programs like this. I have also been in what is at
times called a "Racer Net" price group. Where you get selected parts at
below retail for racing useage, with out direct sponcership, or contengincy
awards. Often from manufactors that do not sell direct to the public, such
as B.F. Goodrich tires.
That is all well and good, but if the offer was limited it should have said
so on the offer itself. You had to go through hoops of entering your name
and address for it to print out a bar code labeled rebate form which did
include a number of limitations, but there was nothing anywhere about
limiting the offer to certain people.
Valvoline should honor the offer they put out there.
Now I'm out $28 for an oil which I certainly would not have purchased
otherwise. The idea, I thought, was for me to try and see if I liked it
enough to switch from the Castrol and Mobil products I normally buy.
Valvoline would have been way ahead if I switched all of my future synthetic
oil purchases to them, but now there is no way.
What is the lifetime value of a new customer? Certainly more than the $28.
Valvoline Synthetic: Brake Fluid, Synthetic Greases (All types) Synthetic
Power Steering Fluid, Synthetic Transmission Fluid.
When I run out of Pennzoil Synthetic, which is petroleum based, I will most
likely switch to Valvoline anyway!
I ran a 10 second race car on it in the seventies,(Not the synthetic) Joe
Amato ran his championship dragster on it for 6 consecutive championship
years, so it can't be bad?
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