Toyota blocking this Danica Patrick commercial

Jun 24, 2009 17 Replies

Yeah, I don't think Toyota's Lexus has anything to compete against a vintage Mustang. ;)



Check out the video:

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"GoDaddy was to air its "Speeding" commercial twice during the United States Open this weekend. The ad features GoDaddy gal-pal Danica Patrick in a vintage, American-made Ford Mustang. Late yesterday, GoDaddy was informed Lexus didn't want "Speeding" to air. As the exclusive sponsor of the NBC broadcast, Lexus declared no other automakers can be shown in commercials airing during the United States Open.



Seriously, Lexus? Really? The ad's not about selling cars, it's about selling web sites. Talk about a move that'll do nothing but make you look silly to, you know, every car enthusiast on earth and many web folks as well."



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Clealy, Lexus is worried about the thousands of potential customers who've narrowed their choice down to either a new Lexus or a 30 year old Ford. It's a huge demographic.

And yet they let Acura, their direct competition, air ads during the same broadcast. Only an idiot like john would think this is about the Mustang, and not the Go Daddy commercial itself, which looks like it was written and produced by junior high school students.

You're slipping, john. I know you can do better than this.

So, what do you drive, john? Don't be embarrassed, tell us. And don't forget those cute emoticons - they give you more credibility.

That was awful. What were they thinking. Lexus did them a favor.

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A deals a deal, Lexus could have gotten a lot of free publicity if Danica had been in a Lexus, maybe not the kind they want, but if Danica is in a commercial I'm going to watch it! She's a hottie!

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poor danica, has more cred as a chick than a race car driver.

hottie!

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She's running closer to the front than some pretty well-established drivers, these days. How good does a driver have to be to gain the "cred"? You reckon a woman driver has to do better than a man with comparable record? Isn't that the way it is in most workplaces?

hottie!

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Having been though a few years in adult club Karting, She has all my respect. Just check Her bio. The Danica haters crack me up.

you miss my point; all her ability goes unoticed when they throw a biniki on her and take pics. ( not that she is blameless in the pandering )

The ad may be about selling websites, but it is a NASCAR sponsor and uses a Ford. Ford and Toyota may be competing for the sales leader for light vehicles in the US in a few years.

On Jun 24, 12:31=A0am, john wrote: The ad's not about selling cars, it's about

Nope. They're selling sex. Now, where's that web site commercial everybody was talking about?

whatever she is selling count me in ...

The ad may be about selling websites, but it is a NASCAR sponsor and uses a Ford. Ford and Toyota may be competing for the sales leader for light vehicles in the US in a few years.

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Do you think you could reach any further out on a limb to draw an association? Every ad in the world that employs a car in the ad uses some brand of car. So what? What does it matter that it is a NASCAR sponsor? Sheese - this stuff can be taken way too far.

Selling it? What did it cost you to watch it? Are you going to run out and get some Go-Daddy service, whatever that is? No! Are you going to run out and buy an old Ford mustang? No! Are you going to even speed, hoping that cop will stop you and do a strip search on herself? Not likely!

Did you purposely miss his point? I hope so.

And, yes, sex sells. Can't even be argued. Running that ad, GoDaddy will almost certainly grab the attention of plenty of folks (perhaps not you) and plant their name firmly in the minds of potential and future customers.

dwight

The ad that runs on TV is nothing like the YouTube ad; much tamer. The current Mustang looks very much like that 70.

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