That's over 3000 under invoice which is pretty good. Two sources you
might want to check are the Edmunds forum for Sonatas/prices paid
and also the Towne Hyundai website in Paramus NJ.
Under dealer invoice??? Depending on the engine, the Sonata SE (2007)
MSRP's for $19,245 to $22,095. The OP does not mention the engine size or
what "fully loaded" mean. He could be looking at a good deal, or he could
be looking at MSRP. Never expect that a dealer is willing to lose $3,000
just to sell you a car.
I totally agree about the 3000 loss but if you look at Towne's website
they are offering Sonatas at 3500 under invoice or 4000 w/ the 500
loyalty program. In fact they claim under invoice for all but the new
Veracruz. If nothing else it's a good reference for dealing with a
local dealer who claims they will match any price.
The SE is only available with the 3.3 6. Adding premium package, floor
mats and mud guards comes to an invoice of 22825 with an MSRP of 24205.
Mike Marlow wrote:
Selling under invoice is a long established dealer scam. Dealers will sell
at a loss sometimes depending on other factors that will or may affect the
total value of the deal, but no dealer is simply going to sell at $3000
under their invoice. They'd never recoup that loss over the life of the car
in the service bay. Certainly Hyundai will comp the dealer on the back end,
but in all likelyhood what is really happening is that you are never really
seeing the dealer's real invoice.
Not according to the site you posted the link for yesterday. That's the
site where I got my numbers from.
According to the website for Towne they are 1500 under invoice and 2000
rebate to get the 3500. If you check Fitzmalls site it's approx 3000
under invoice. Again you are right about selling at 3000 under dealer
cost but... cost does not necessarily equal invoice. Obviously, the
dealers cost does not reflect the invoice price. Fitzmall has two
prices "delivered internet" (this would be what an out of state buyer
would pay to get the car and never see the dealer again) and "Delivered
value price" (which would be for a lifetime loaner and a buyer
protection plan). Both of these prices are below factory invoice. Not
a shill for any dealer just trying to say that you can get below invoice
by a sizable amount if willing to travel or negotiate hard.
I linked to two sites the "Sonata prices paid" site on Edmunds and the
Towne "internet special" site. Neither was concerned with the specs of
the SE. When I stated "The SE is only available with the 3.3 6. Adding
premium package, floor mats and mud guards comes to an invoice of 22825
with an MSRP of 24205" that info wasn't sourced but my source was
According to the HyundaiUSA site the SE only comes with the V6.
I'm glad to have satisfied you then. Too bad you did not read the entire
interchange on this point instead of jumping in the middle of a conversation
to express yourself on what was a small part of a conversation.
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