|| I just use the closest points on the insides of the tyres at axle || height to avoid problems with damaged rims.
Funny that, I always use the insides of the rims (assuming undamaged) to avoid problems with variations in the tyre wall! In practice, the difference (radial distance from the hub) is insignificant - what is more important is to use the same fixed point in all four locations you measure (left/right, front/rear of wheel).
Don't forget to roll the vehicle forwards a few feet before you measure so that play in the balljoints etc is taken up, and make sure the wheels are pointing dead ahead - if they are to left or right, Mr Ackermann will make sure your measurements are in vain.