excert from: How to be cool (or which brands buy status)
Tania Branigan Wednesday September 29, 2004 The Guardian
The experts' picks: Agent Provocateur, Asahi, Audi, Barbican, BlackBerry, Bose, British Airways London Eye, Budweiser Budvar, Campari, Chanel, Coca-Cola, Coutts, Dazed & Confused, Denon, Dermalogica, Design Museum, Diesel, Diet Coke, Dust, Gaggia, Goldsmiths College University of London, Guinness, Hakkasan, Havana Club, Innocent, Land Rover, L'Artisan Parfumeur, Lavazza, Linn, Malmaison, MTV, Nokia, O2, Orange, Puma, Richard James, Rizla, Ruby & Millie, Saab, Sass & Bide, Selfridges, Somerset House, Sony Ericsson, Sophia Kokosalaki, STA Travel, Stella Artois, Stolichnaya, Storm Model Management, TEAC, The Lansdowne, The Simpsons, The Sunday Times, The Times, The Wapping Project, Tiger Beer, Topshop, Trailfinders, Vespa, Virgin Atlantic, VV Rouleaux, Wallpaper*, Weber, Xbox