I wish. A person cannot privately import a used car into Australia unless
they've owned it overseas for over 1 year. Also, it would need to be
converted to right hand drive...
That's got nothing to do with how much new cars cost.
I'm only partly joking. For the price of a single new S Class Mercedes, you
could do what I have done, which is to purchase BOTH a 99 S 420 (current
price for one with under 100,000 miles is about $30,000 USD, and a 96 Dodge
Viper with a V-10 (or other convertible sports cars) for about $40,000 USD.
If you can afford a Mercedes S Class ($80,000 USD) or E Class ($60,000 USD)
you can have a convertible for all the days it doesn't rain, and a sedan for
carrying people, grocery shopping, rain days, etc.
There are three very sober reasons why:
1) relative earnings
2) marking positioning (in the UK a BMW is - almost - "just a car")
3) market size.
If BMW Australia (and the Oz government) didn't nail Australians quite
so hard, they'd sell more. But then BMW Australia would lose its
precious, super-premium, maximum-margin positioning. As a
consolation, BMWs in Oz depreciate slower than they do in the UK.
Motorsforum.com is a website by car enthusiasts for car enthusiasts. It is not affiliated with any of the car or spare part manufacturers or car dealers discussed here.
All logos and trade names are the property of their respective owners.