Love the concept and the car, but that name...? Uumm.. not so much. To me, the name is corny and doesn't tell you what the car is about. After all is geared towards the road race set, not the drag racers.
I think now that the V6/base Mustang is no longer just a pedestrian, no-thrills poser, and truly garners the respect of a full-on performance car, wouldn't it have just been better to call the "Mayhem" Package the V6 Sport Package or just kept name V6 Performance Package and slapped on a V6 S or Track Pack badge on the car somewhere? That way the performance package adds to cred of the base Mustang as opposed to making some buyers think it's another level (higher horsepower version) of Mustang.
Patrick