Can Toyota's Scion keep it's edge?

"Scion rarely advertises on television, she noted." Check out Adult Awim on Cartoon Network. "The tC has sold well mainly by appealing to an older market of baby boomers looking for a sporty weekend runabout." OOOPS!!!! Guess you missed your Target Market, folks! Oh, did you see who's driving xBoxes, BTW? But, around here, I'm the only Old Fart driving a tC (that is, out of the THREE of us...)