An article from our local newspaper. (Coventry Evening Telegraph (UK))
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Jun 10 2005
By Ian Johnson
BRITISH military history has its heroes. People like Wellington, Nelson and the like have hogged the history books for years.
But Major Ivan Hirst of the REME is one of the Army's unsung heroes - and without him, one of the world's most famous motoring names would probably not exist.
Not heard of this down-to-earth Yorkshire professional soldier?
Not surprising, because he was the backroom boy that made it possible for the great Volkswagen Beetle to attain its cult status. He also underpinned the future for all Volkswagens that followed.
Hirst was the engineer who took over guardianship of the war damaged Volkswagen factory in Wolfsburg, northern Germany, from the Americans in the final days of the destruction of the Nazi regime.
His brief was to run a workshop for British Army vehicles in the partlyruined plant.
The original intention was to dismantle the entire production line and ship out the machinery and tooling as reparations.
However, when the Volkswagen equipment was offered to Britain's motor manufacturers, including Rootes and Morris, they turned it down.
An official British report famously found that the vehicle - Volkswagen is German for People's Car - "does not meet the fundamental technical requirement of a motor-car... it is quite unattractive to the average buyer... to build the car commercially would be a completely uneconomic enterprise."
But the British Army thought differently and, after one of the few surviving wartime Volkswagen cars had been demonstrated to the British Rhine Army group headquarters, the military ordered a batch of 20,000 similar vehicles.
By the end of 1945, the factory had somehow managed to put together
2,490 cars. Many of them were then bartered for materials to make further cars, or for provisions to feed the 6,000 workers and other citizens of Wolfsburg, the company town built before the war as Volkswagen's headquarters. Ivan Hirst was the man who got production going. He organised the clearance of bomb damage and had the buildings repaired. He recommissioned machine tools, body presses and assembly jigs.Also, he concerned himself with improving the quality of the car, with setting up a sales and service network and with starting exports - the first went to Holland in 1947.
On October 8, 1949, the British military government placed the trusteeship of the Volkswagen factory in German hands. Sadly, Hirst died in 2000, but his memory and work lives on.
Ivan Hirst was decisive in steering Volkswagen into the fast lane.
He set high quality standards to make the Volkswagen saloon suitable for the world market, and he created close ties with customers by setting up an extensive service network.
The Volkswagen culture of participation is also down to the British, who allowed the first free elections for employee representatives to be staged in November 1945.
These British roots have therefore left their mark on the company to this day.
It is also amazing that Hirst was inadvertantly responsible for the saving of a great British marque, Bentley, which joined the Volkswagen fold in 1998. Strange how things work out.