"campaign" and "recall"

In article , snipped-for-privacy@innocent.com by William Liao dropped his wrench, scratched his head and mumbled,

A recall is a federally mandated repair that is safety related and the cost of resolution is born by the manufacturer. A service campaign is a non safety related solution and is generally issued to clarify what would be a normal warranty claim, if the customer were to discover or request that particular repair. For example wrinkled or separating door panels in large quantities would not generally be expected to be replaced across the dealership universe, however when nearly 100% of mid production door panels proved to be defective a service campaign was issued and the mfr bore the cost of replacement on every complaint. The cold start campaign involved reprogramming the fuel computer or replacing the EPROM in the computer or replacing the computer to 1992 spec. The repair was done under the 5/50 emission warranty. Once the car runs out of warranty the cost of repair transfers to the owner. Recall repair costs belong to the mfr forever.

Bob