Chrysler to Cut Dodge Nitro or Jeep Liberty by End of 2012 (Bloomberg.com)

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Sept. 4 (Bloomberg) -- Chrysler LLC, the third-largest U.S. automaker, will eliminate either the Dodge Nitro or Jeep Liberty sport-utility vehicle by the end of 2012, according to a sales executive.

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good riddance to the Nitro....ugly damn thing

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rob

I hope they will have enough plant utilization with just two products in there to make it a viable plant operation! I highly suspect that many "sales executives" have no comprehension of how much production volume a particular plant might need to "break even" and pay for itself. IF they had a better handle on that issue, they might do more to promote their products rather than annouce they will be cut and further de-motivate people to consider them for purchase!

Then, too, that'll probably be the end of their product life cycle (by design, when the tooling will need to be changed due to age and use cycles). Seems that when sales executives "talk" about future plant closings or product "ends", such future evens usually will coincide with the end of the vehicle's product life cycle. The announcement sounds like they are taking measures to tighten their belts when the product cuts at those plants were scripted when the products were introduced.

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