Bit off topic but I just spec'd a brand new Audi on the USA site and then on the UK site, exactly the same spec, apart from the USA gets Dual Xenons and guess what....
USA new car price $39k
UK new car price £32k
Thats $60k for a car that comes 500 miles compared to 5000 miles to the US.
Just spec'd a new S4 $46 in the US and £37k here, why are we getting charged so much? even if you add local tax's onto the price its still nothing at all like the price we pay.
They have to make them wrong hand drive for the UK. They don't make the right hooker parts in such high volumes so don't get the same economies of scale.
The Dollar was much stronger not so very long ago, so do they make our cars so very much cheaper all of a sudden, or let the price of cars fluctuate with the value of the pound? No company operating in a "prestige" market in their right mind is going to do that. Or do they make the USA cars so much more expensive suddenly? I don't think that would be very popular with customers.
I guess what it actually all comes down to in the end is that someone like you wants an Audi, so that someone and lots and lots of other people like him are willing to pay £37k. If Yanks'll only pay $46k then fair play IMHO, that's market forces.
USA price with the 17.5% VAT which we have to pay, would be $45k. Which is about £24k - so they're only eight grand cheaper.
And that's only cos the dollar is broken at the moment - it's normal rate of $1.5 : £1 gives a price of about £30k.
So they are infact only two grand cheaper.
If Audi can sell their cars to us for an extra two grand, then quite obviously they're going to do so. It would be madness for them to do otherwise ! You can't compare prices in different countries - the USA has completely different salaries/taxes/livingcosts/EVERYTHING to us - you can't reasonably expect their prices to be the same as ours.
Welcome to Rip Off Britain. It's not as bad as it used to be but it still exists. Because we're all "jolly nice chaps" and oh so very polite we don't tend to haggle or complain if prices are high.
Those of us that do might get a slightly better deal than everyone else but generally the weight of the pacifist majority means that we dont, and like I suggested, the better deal is only slightly better.
Mind you, I've recently spent some time in Dublin and that's a whole new world of rip off. I was laughing at adverts that said "The New Astra starting from only 20,000 euros" and then laughing on the other side of my face when I needed to buy anything at all because everything cost so damn much :S
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