Although "a spark is a spark", the spark plug brand and configuration CAN and do make a difference in how well things work.
Back in the middle '70s, I tried a set of Bosch plugs in my '70 Monaco
383 4bbl rather than another set of Champions. NO compelling reason to use the Bosch plugs as they didn't last or perform as well as the OEM-style Champions . . . BACK THEN.
Bosch has a great old name and reputation, but their products don't seem to justify it, from what I've seen. I didn't mind charging a customer fullpop retail for a set of AC plugs after he said he'd put some Bosch Platinums in his Chevy pickup and it didn't run right, so he wanted stock brand plugs back in it.
In a modern emissions controlled engine, it takes a very consistently-delivered spark to fire off the fuel/air mixture. Having a spark that CAN skip around to a number of different ground electrodes is not a good thing to have, it would appear. It'll always jump to the one with the least resistance anyway.
I know the "fine wire" center electrode plug works really good in my lawn mower and in my weed eater, but how well they work in an automotive engine can be variable.
Sometimes, I think that if Bosch didn't have the many sales promotions at the auto supply chains, they wouldn't have any sales at all.
Enjoy!
C-BODY