When I went shopping last year, I found it to be the opposite. The Chrysler price after all incentives, which included 0% financing, made it much cheaper than comparable Toyota and Honda. The price difference was over $5k. My experience with car dealer service departments has been mixed. Some are ok, others are not. It's really a crap shoot. But at $100/hour, it's a gamble I don't take. I prefer to do most work myself. It's cheaper and more convenient. Even the so called 'free' fixes end up costing me wasted time.
------------- Alex