Toyota Motor Corp. has extended a special offer to its dealers nationwide, offering them $2,000 to purchase base-model "B-cab" editions of the Tundra pickup, which was redesigned for the 2007 model year to better compete in the full-size truck war, The Associated Press reported.
The company is offering its more than 1,200 Toyota dealers in the United States the incentive to motivate them to purchase the new Tundra for use as a parts delivery truck, AP said. Toyota spokesman Bill Kwong said the program is a way to gain exposure for the new Tundra, which went on sale in February.
The incentive expires April 30 and is available for Lexus, Scion and Hino Motors Ltd. truck dealers, all of which sell vehicles built by Toyota, AP said. At the same time, the auto maker is giving dealers cash incentives that can be used at their discretion to discount B-Cab editions of the 2007 by up to $1,000 on a nationwide basis, Kwong said. In some regions, the incentive is as high as $1,500. L&MT