Toyota Uses Incentives to Sell Tundra
Toyota Motor Corp. is using incentives to help sell its redesigned Tundra pickup truck, including a program that provides dealers with three $250 coupons for every regular cab truck in stock, The Associated Press reported.
Dealers may apply the coupons in any combination, the Detroit Free Press reported last Saturday. During the launch last month, the newspaper said, the Japanese automaker was offering low-rate financing and lease deals that were extended into March.
In a truck segment where incentives are common, Toyota wanted to stay competitive, spokesman Bill Kwong said.
Toyota's incentives for the Tundra are at the low end of the truck segment. Incentives on the Tundra averaged $1,647 per vehicle in February, according to data compiled by Edmunds.com, a research site for car buyers, AP said. L&MT