In short - yes.
Apples are not being compared with apples. In the early eighties I was working for an international, US-owned company in Germany for a couple of years. A number of us had the standard-issue company car, a Mercedes W123
200D for our level and work in the company. Very economical and a real work-horse. One of the most reliable cars of the era. (Some employees did not like them because of relatively poor performance even in the then context.) (Car costs are more than capital costs - depreciaton and servicing are far more important, ESPECIALLY depreciation, often neglected by private buyers plunking cash down, which many do in Europe.)
At some stage US management decided it was time for a cost-control/reduction drive and they took one look at the German company cars, sucked air in and forced a change to (petrol-engined) Audi 100s and the new (but physically smaller) 190. I never saw the figures but we were all willing to bet costs went up. American management did not (seem to) realise we were running 2-l diesel engines rather than 3-l petrol engines. Plus it probably looked bad to American shareholders that German employees were driving company MERCS in difficult times.
Mercs in the UK also cost a bit more than in Germany, but some of that is due to option-loading. Still, in 2001 I bought a Merc in Germany and drove it over. Spec'ed it to UK levels because of resale value (added some other options I fancied) and saved GBP 5 000 against the UK price. Actually I had expected to save double that when ordering, but in the meantime Merc raised the price of RHD cars in Germany and lowered prices in the UK.
The price changes were market-forced, I believe, because loads of people were importing directly from Germany and other countries, resulting in lots of unhappy UK dealers. There were Merc dealers in, e.g. Paris and Netherlands specialising in this business, quoting UK-spec cars and pre-arranging all relevant documentation. It was an extraordinary time.
Based on some official figures I estimated that in 2000/01 about 8% of ALL passenger cars were privately imported from elsewhere in Europe, with a much higher percentage among the more expensive cars. A neighbour of mine, for example, bought a Porsche this way and saved maybe GBP 10 000. On a GBP
70/80 000 car that's not to be sneezed at. This neighbour told me that a couple of guys had set up an car importing business and were going round his merchant bank. Lots of the colleagues bought cars this way with their bonuses. Paid a fee but saved stacks. I nearly got somebody else to get my car and do the importation paperwork but in the end I decided to do it myself. No big deal as I was going to Germany anyway.
As regards 300C pricing in the UK, look here:
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You may find engine options you don't see in NA, especially among diesels. E.g. could not have a Jeep without a diesel in the range.
For prices in Germany go to the Chrysler Germany site.
For Merc just go to the national Merc sites, e.g. start here:
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Currency exchange rates:
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DAS
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