Ford and GM have lamented the fact that many car buyers simply don't
> consider them anymore. GM has conducted focus groups that show its vehicles
> get much higher marks when their Chevy or Pontiac nameplate is replaced by a
> Toyota badge.
Hopefully that tells them something. It might even help if they surveyed their customers desires, but building cars the customer wants may be too much for them after years of telling the customers what they should buy.
This evening I saw the first intelligent auto ad in years. It was locally (Vancouver, BC) produced for the Chrysler Caliper.