LINCOLN
The Lincoln Premiere Coupe
People who know fine cars are changing to Lincoln
More fine car buyers are changing to Lincoln this year than ever before in Lincoln's entire historybecause they recognize that this longest, lowest, most powerful Lincoln of all time is unmistakably . . . the finest in the fine car field.
Naturally, most of these discriminating buyers are turning to Lincoln because of its fresh, trend-setting new styling. But after owning Lincoln, they praise this car's other fine qualities.
They tell ustime and time againabout Lincoln's exceptional handling ease. They're surprised that such a big, roomy car can be so effortless to driveand that wives prefer this Lincoln over the family's smaller car . . . because it's easier to handle, and as easy to park.
They tell us, too, about Lincoln's outstanding performancein dozens of ways. Those who experience Turbo-Drive for the first time are astonished to find that an automatic transmission can be so smooth . . . and those who take long trips say that this Lincoln makes the ride seem so much shorterand so free of fatigue.
And as you might expect, we also hear about Lincoln's superb roadability. Owners like the way this big car rides so firmly through a curveand the freedom of taking any road they choose . . . instead of avoiding the bad ones.
Obviously, we could tell you about this enthusiasm at great length. But if you've been thinking this is your kind of fine car, it's time you stopped in to see your Lincoln dealer.
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