"...buyer's remorse comes standard on most GM vehicles..."
GM Advertising Is Insane
GM’s new ad campaign, featuring Chairman Ed Whitacre, centers around the
catchphrase “may the best car win.” According to the New York Times, the
lure to new buyers will be a 60-day refund on any new GM product. In
short, the perfect way to remind shoppers that buyer’s remorse comes
standard on most GM vehicles. But that’s not even the craziest part of
GM’s latest bid for consideration. To find out more, let’s just surf
over to maythebestcarwin.com…
Oops! The site, name and branding concept behind GM’s next big marketing
thing has already been taken! By Yamaha! For a golf car(t)! Bold Moves!
Seriously though, where can we learn more about why choosy consumers
should choose The General? It’s actually thebestcarwins.com. Once you’re
there, feel free to fill out your own opinion about which brands are the
best at various metrics (efficiency, safety, quality, etc). And when
you’re done, you can see the top-ranked brands based on visitor
selections. Surprise! None of them are GM brands. Congratulations
General Motors, you’re doing a fine job advertising for the competition.
That may be your opinion and you, like every other buyer, can spend YOUR
money were you choose.
However the only true test of what BUYERS believe is, in where they are
willing to spend their hard earned money and what they actually buy. The
fact is more buyers still buy more vehicles from GM than any other
manufacturer in the US, period.
*This* is one reason GM is where it is today. Even if they do something
like giving a 60 day refund on a brand new vehicle (something no other
manufacture does), people can still find ways to make that sound bad. GM is
offering you the option of returning your vehicle within 60 days if you
don't like it. What the hell is wrong with that? If one of the Jap brands
were to do that, people would be praising them for weeks.
A long term warranty, bumper-bumper & power train, would seem to be a
better indicator of confidence in the product. It will be interesting to
see how this 60 day money back warranty is received by the public.
I disagree. What could be better then a 3 month money back guarantee? You
buy the car, and if you don't like it, you take it back. Yes, I agree a
better warranty would also be nice, but even you have to admit a 3 month
money back guarantee is a good thing.
Depends. Need to read the fine print. It might say something like "if you
buy a competators vehicle in 60 days we will refund your purchase minus
millage at 25c ents per mile.
Now if you are a marginal credit type, actually buying the second one will
become an issue. LOL.
Lets see the fine print. Otherwise I might try one for a week coming up to
drive to Alaska. Then decide I don't like it and turn it in. But I doubt
this isn't without fine print.
That seems generous. From what I read, you have from day 31 to day 60 to
return the car. Payments have to be current. They make you keep it for 31
days and that seems fair too, to be sure you like/dislike the car. Does
not apply to leased vehicles.
I have to give you credit there. Unlike Canuck, you can actually admit when
something is good. Time will tell how good it actually is, and how well it
will be received, but the fact that you can at least admit it is a decent
idea, tells me you may not be the Troll I thought you were.
This has been done before. IIRC, it was Chrysler and the fine print made it
an expensive test drive. It was not a 100% refund.
IMO, it is more gimmick that real meat. Very few drivers are unhappy with
their purchase after a short time and not many serious problems come up in
the 60 day time frame. Let's see the fine print first. You may not take a
big hit if you buy what you perceive to be a real dog, but it may be costly.
I do know of at least 3 people that have traded cars in less than 6 months
for a variety of reasons (too small, too fast, not enough power to tow) and
each took a big bath. This may have helped them.
If it gets people to the showroom, it works.
With all due respect to you, I dont think so. This sort of promotion brings
organisms from deep in the mud, unless it is so crafted that only the
and responsible are considered. It is really unlikely that a significant
of people would get pissed enough at a new car in that period of time to
take the car back....unless they couldnt pay for it of course.
All I want from GM is good long term durability and quality, without all
the built-in "gotchas". And you know the ones I am talking about...we have
discussed it often enough.
See what I mean? Some people just can't be pleased. What kind of return
warranty did you're Toyota come with, HLS? People seem to think the 60-day
money back guarantee is all based on the car falling apart in that time.
What about liking the car? If you go to WalMart, buy a TV, and don't like
it, you can return it. You can't usually do this with cars, so GM is
trying. I think it's a great idea. And yes, I know all about the troubles
you have had with your car built in the 90's. They don't even build that
motor anymore, so with respect to you, I think it's time to move on from
that. If the owner of a 3800 II engine does proper maintenance, and
realizes the problem, they have plenty of time to repair it, and after that
is done, those engines are bullet proof.
I dont want any return warranty, 80, and having a 60 day one wouldnt
influence me to buy any car...
A 60 day "bring it back if you dont like it" is, for me, pure bullshit.
What I want is a car that has a good warranty and that the company will
I have never had to take either of my new cars to a dealership for repair.
Yes, I need to get past it, as you say. With those engines, you DID NOT
have time to repair it. When ours failed, it went from perfectly okay
to cylinders full of water while my wife was driving home from her bridge
game...less than a mile. Sudden catastrophic failure, I would call it. And
what I am really pissed about is that GM knew about this for almost 10
and did nothing.
Once repaired with good parts, the engines are, as you say, almost bullet
In other words, your Toyota didn't come with a return warranty what so ever.
Did you ever stop to think some people may just not like the car? Not
everyone is worried about warranty work in the first 60 days. Some people
may just not like the car, from a comfort standpoint, a look standpoint, or
for whatever reason, so they can take it back. I've seen you and others say
"GM should put there money where there mouth is", and if you have seen the
new commercial about the 60 day money back guarantee, GM's new chairman says
they are doing *exactly* that. Check it out here, if you haven't seen it:
Well, let's see. Let's compare your 2007 Solara to a 2007 Pontiac G6:
Solara: Pontiac G6
Basic: 3 Year / 36,000 Miles 3 Year / 36,000 Miles
Drivetrain: 5 Year / 60,000 Miles 5 Year / 100,000 Miles
It would seem that GM offered a better warranty then Toyota did when you
bought your vehicle. See what I mean? Some people will think what they
want to think, regardless of the facts.
Then I must ask an obvious question. If you have never required warranty
work on your Toyota's, how do you know they will stand behind your two cars?
Having time to repair the engine depended on the severity of the problem.
Most were able to be repaired before severe engine damage occurred.
And you know I totally agree with that. I'm still pissed at Toyota because
of the engine sludge problems years ago, but should I apply that hatred to
there current vehicles?
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