Retails Sales Ranking in California: 1) Toyota 2) Honda 3) Ford 4) Chevrolet

Aug 16, 2006 12 Replies

It is interesting that outside of Chevrolet and GMC none of the GM brands show up in the top 10.


From:



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Market share of top-selling auto brands in California in the second quarter



Toyota: 23.4%



Honda: 12.4%



Ford: 9.6%



Chevrolet: 8.2%



Nissan: 7.0%



Mercedes-Benz: 3.7%



BMW: 3.7%



Lexus: 3.6%



Dodge: 3.6%



GMC: 2.6%



Source: California Motor Car Dealers Assn.



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Why? Buick, GMC, Pontiac, Caddy, Hummer, etc., are not that popular anywhere. They're not great sellers. Nothing new about this.

Jeff

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But Ford and Chevy combined outsell Honda so that proves that Ford and Chevy are better than Honda. All cars are the same now anyway. Only difference is style and price.

As soon as gas comes back down to 23 cents people will stop buying midget cars and go back to Tahoes and Hummers.

myc unt

PS: Ha ha you guys never notice my clever nym. Get it? ha ha, I laugh every time I sign it. You would never guess that I'm 73.

Well there are two GM brands in the top ten! Not all your brands can be top/volume sellers.

John Horner wrote:

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Dave wrote in news:3XQEg.12845$Z1.11038@trnddc03:

Yeah, it's like splitting the votes. If you were to add up the percentages from all of the GM divisions -- Chevy, Pontiac, Cadillac, Buick, GMC, Saab, etc, then they will rank as good as Toyota or Honda.

But would you not then have to combine Toyota and Lexus - Honda and Acura - Nisan and Infinity ?

Jack

Not really. Chevy got 8.2%. GMC got 2.6%. Buick, Pontiac, Saturn and Saab all clearly had lower numbers still. Let's be generous and guess that BPSS got 5% between themselves. 8.2 + 2.6 + 5 = 15.8%. Toyota is at 23.4. Toyota is so far ahead of the pack that there is no way GM comes even close even if GM's BPSS brands pulled in 10% share (HAH!).

Also you would have to add Toyota + Lexus to be fair. Honda was at

12.4% without Acura. Maybe GM in total bested Honda + Acura, but if so it wasn't by much. As far as product and sales effort efficiency Honda has GM beaten by a wide margin in California. Honda has relatively few models and they are all strong sellers. GM has strong selling trucks and a passel of also-ran cars, minivans and crossovers.

If California is an indicator of things to come nationally then GM, Ford and Chrysler remain in deep trouble.

John

Some things are noticed but not commented on.

John

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It amazes me at how one person can troll so much.

It proves that there are still farmers in this fertile land and they need trucks.

Exactly! Nicole Kidman and your frigid grandmother are basically the same. The only difference is in style (or lack of such) and the cost of acquisition, maintenance, etc. Not sure how enjoyable ride they are though. Maybe ask your granddad?

What I find shocking is that the combined sales of Merceeds, BMW, and Lexus are 11% of the market. To me that indicates that Californians really do have more money than sense - which is probably why Toyota's sell so well there.

Ed

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The buyers of trucks who have such a need shrunk to about 50% of the truck market during the course of the truck boom. Now the truck market is rapidly shrinking back to those who have a real need for them. Said farmers are going to have their pick of nice used trucks which never saw much work beyond commuting to the office.

John

There is surely a whole lot of money being spent to drive around here in CA!

John

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