I really am stumped by the way marketing people run around like lemings doing what the other guy is doing. Cadillac has a long history of exotic sounding names for it's cars, yet is killing off the names one by one for three letter no-names. Sedan deVille has a rich history, now it is the "DTS". Seville became STS (the same name as a trucking company uses). I can't even remember the name of the newish sportscar. The show car version was called Evoq, and no name has better routes than Eldorado. The small sedan is a CTS now. The only traditional name is on trucks for goodness sake, the Escalade. Is the next Escalade going to become an ESC?
I guess this is all a matter of playing follow the leader to MB and BMW.
Then there is Saab's unbelievably goofy system. "9-3", "9-5" ???? Sound like a short workday and a traditional workday. Oh boy, let me buy a new nine-to-five! Yuck.
To think that GM has some of the highest paid marketing people in the world is enough to turn one's stomach :(>.
John