I recently traded my 01 Prelude off on a new Accord EX Coupe I4. While I got a decent trade on the 'lude and price on the Accord, I was surprised by an offer I could easily refuse. During the process, my salesman (who I have dealt with before) told me that I would be told that I "qualified" for the Honda Loyalty Plan during the finalization of the deal -- where you write the check. He (in so many words) told me I should just listen to the Finance person's pitch -- and that I was sufficiently wise to make the right decision.
Well, the pitch was for a glorified maintenance discount for 5 years along with road service and loaner car with options that were presented in "easy to pay" installments running from "a mere $40 - 60 per month" depending on the option selected. Did not take any real intelligence to figure out that this was a lot of nothing for around $3,000 and not even an extended warranty --- although that would not be much of a warranty since the Honda powertrain warranty now runs through 60k.
The Finance guy seemed convinced I would bite and was seemingly "stunned" when I turned him down, wrote my check, said thanks and left.
Guess I never heard this one before. Have to love the name, though.