The only thing worse than the "Trail Rated" marketing campaign is the stupid badges they're putting on the products.
Watch closely, folks, this is "brand management" run amok. If they can justify killing off all the Jeep brand stands for by dumbing it down to increase volume they'll do it in a heartbeat.
The new Grand is likely to have IFS, even though they said a few months ago it "didn't perform to our expectations of what a Jeep should do off road" vs. a solid axle. Then comes the dumb ass PR announcement campaign where the DC executive says "not all Jeeps have to be able to run down the Rubicon Trail, do they? I think not!" That simple pronouncement meant the end of Jeep as we know it.
Oh, well, there's always the chance I can buy a few more and stash 'em somewhere!
Approximately 11/16/03 17:10, CJimmie in Iowa uttered for posterity:
Used to work for a coupla companies with big customers down there, both just off the lower end of the trail...away from the hitchhikers and nudie bars.
Okay I'll bite, why were the last "true and real" (whatever that's supposed to mean) Jeeps AMC designs?
Please can anyone quantify what 'trueness' or 'realness' signifies? I mean besides being a buzzword for people who seem to be living in the past?
So far no one has actually managed to define what true or real is, and why anyone should give a crap. Except possibly Bill and his dictionary definition that excludes his own Jeep... But if the definition of 'real Jeep' is a pure military Willys then I'll take my 'Improved Jeep' and leave the "real" ones for people who can afford to collect and restore antiques.
A 'real' Jeep is any vehicle carrying the Jeep name that is short wheelbase, either military spec or highly modified to look like Big Foot, that is draughty and uncomfortable but can more or less cross any kind of terrain.. unless of course the reference is to the 'real' FSJ (Full Size Jeep), a vehicle that can have a wheelbase no longer than 133" and not shorter than
109", be military spec or highly modified to look like Big Foot.. or any vehicle carrying the Jeep name, bearing in mind that all Jeep designs to date have to be tested on a trail in Calif. that would bust most other 4x4's apart other than 'non Jeeps' like the Mercedes G Wagon or Toyota Land Cruiser (not a definitive list of 'non Jeeps', so quit squawking already.. lol)..
-- History is only the past if we choose to do nothing about it..
Well that narrows it down lol. So what you're saying is the only thing substantially different from a 'real' Jeep and an 'improved' Jeep is the shorter wheelbase that may or may not let the 'real' Jeep go into (a handfull) of places that the longer wheelbase YJ may or may not also get into... Either of which may or may not be modified to look like Big Foot; in the process of trying to jam it into some nooks and crannys on a trail in California.
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