I bet someone here knows the answer to this.
Now we're all a big happy European family... If I import something from Germany, what if any VAT gets paid?
Do I pay the German VAT (16%), or do they charge me ex-vat and I pay UK VAT? I'm not registered, so it's not a question of whether or not I can claim it. However, I've no great desire to pay German (or any) VAT if I don't have to.
Some of the things I sell I can get cheaper, retail, from a supplier in Germany than I can get trade from the supplier in this country, and I'm fed up with it. It does nothing to improve sales, either. For example, an item which I have to pay 100 quid or so plus vat from my UK supplier I can get for about 146 euro (the equivalent of 96 quid) *including* VAT. and it's about 10 euros to post it, or some such amount. 's no wonder people are emigrating.
If I get this thing from Germany instead, I can either make more mark-up on it or offer it at a better price than the UK RRP. Both are, IMHO, good things.
What I've not established is whether the UK importer is ripping us off or whether they#re being ripped off in their turn. The items are made in Germany, but sell for similar money in the US as they do in Germany, so it's not a shipping issue.