There is a rumour that Mazda has been sued by a bicycle manufacturer over
the use of the Miata name. Because the car is known as the MX-5 in most
parts of the world, the name, Miata, is to be discontinued. Next year's
North American model will be called the MX-5.
Common sense would say that the rumor is obviously false. Mazda has
used the name commercially since 1989, so suing now should have no
effect. Especially as long as Miyata doesn't make cars.
Of course, the American justice system isn't too concerned with common
It sounds pretty suspicious to me.
It shouldn't. [IANAL -- though I did get deposed in one patent
I don't think they do.
But in this case justice and a major American corpration (Ford)
are on the same side. Miyata doesn't stand a chance.
Ford/Mazda could probably win easily enough w/o being in the
They have all been badged as MX-5 as the model designator and Miata as
the common name. I don't think Mazda would give the name up that easily.
92 Red "Miata MX-5"
> "Larry Gadbois" wrote in news:p4Sjc.13157$eZ5.9495
>>There is a rumour that Mazda has been sued by a bicycle manufacturer over
>>the use of the Miata name. Because the car is known as the MX-5 in most
>>parts of the world, the name, Miata, is to be discontinued. Next year's
>>North American model will be called the MX-5.
> The 2004 Mazdaspeed Miata is in fact badged as an MX-5 and not a Miata.
In article ,
FWIW, Miyata bicycles have been around since at least the early '80s
(when I bought one). But they never became a major brand--they're even
more marginalized now into a tiny niche--and I doubt there's a valid
claim of name confusion diluting their ability to do business. I too
have seen no actual reference to a lawsuit, only speculation.
Mazda has abandoned giving names to any of its new models. The Miata is
the only holdover in the line, and I suspect they simply decided to cut
the last tie to non-numerical car names. For marketing reasons, not
It is also not badged as a Mazda, but rather as a Mazdaspeed.
It is directly comparable with AMG changing the model designations of
the Mercedeses that they sell.
It doesn't mean that Mazda is (or isn't) going to change the marketing
name of the MX-5 in North America.
In article ,
No but there is the doctrine of laches, which generally says that you
can't wait for too long to assert whatever rights you might have. There
are also statutes of limitations, if any are applicable in trademark
cases. In other words, you can't wait 20 years to sue someone if you
knew 20 years that what they were doing was damaging you or "wrong."
Of course, none of this should be construed as actual legal advice in
any way! ;-) Just discussin' legal topics...