When you're looking at a small impact hit, you really need to evaluate whether the original panel is salvageable or if replacement is necessery. The biggest mistake I see is just throwing a new piece on, which rarely looks right. If the sheet metal still holds its shape and the internal support structure is solid, you are definatly better off doing a patch. It saves massive labor costs.
Start by carefully folding out the damaged area to assess the true extent of the distortion. You might need a small area of replacement metal, like a patch, just to fix the structural seam. If the underlying frame is even slightly bent, though, you have to address that first. Getting that frame square is the key to a proffesional finish later on. Remember that even if you replace a whole quarter, you have to clean the weld seam properly, prep it, and make sure the paint lines up perfectly with the adjacent panels. It takes patience, but the payoff is a repair that will actually hold its value.