Subaru to get more BRZ coupes to sell thanks to high demand

From AB

It's no shock to us that the Subaru BRZ is selling extremely well. The insanely fun drift-happy coupe, which was joint-developed with Toyota, has captured the affection of journalists and enthusiasts alike.

To that end, Subaru of America has requested ? and is set to receive ?

2,000 additional BRZs over the next four months. The aim is to meet demand that has been high enough to have kept the fun-to-drive coupes on dealer lots for very almost no time at all. According to Subaru of America COO Tom Doll, "We are selling all the BRZs we can get." He continued, "We have been sold out of the car since it was introduced."

Initially going on sale in April of this year, the BRZ has been built in Japan with 500 units a month coming to the US. Those arrivals have been outpaced by demand, and Subaru of America has sold 3,120 units through October. At this point, it is unclear if the boost in models allocated to the US will continue through next year. View the attachments for this post at:

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Reply to
MummyChunk
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Its a mystery to me. Why would anyone want it, it is only 2-wheel drive. If I gotta settle for 2-wheel drive, there's some serious speed to be had from some Detroit Iron - 0 - 60 on order of 4 sec. flat. My current WRX is about a second slower, but I'll take 'em any time the pavement is a little damp due to the AWD. No AWD, and what's the attraction?

Reply to
Dave Head

Yeah - Who is buying these little sports cars? The older generation of=20 baby-boomers wanting to remember something lost? i offered my daughter a nice MX5 soft top to learn to drive in but she=20 turned it down as too embarrassing in her peer group. She wanted a boxy=20 suzuki awd cos it looked "cute" (or was it cool?). Maybe the market is=20 changing.

Reply to
5wethers

The MX-5 is a "hairdresser's car" (according to Jeremy Clarkson), but technically that's a different class of car to the BRZ / Toyota 86. :-)

The BRZ isn't a "little sports car" / roadster / 2-seater like the MX-5. It's also not designed to be a high performance car although there are some higher-spec models and some being modified for racing, and the (rumoured?) turbo version coming.

The Toyota 86 / BRZ was designed to be a good, well-priced, 2+2 sports coupe ... and according to most reviwers, it has achieved that extremely well. The Toyota 86 has just won the sports car section of the local newspaper's Car of the Year awards here in New Zealand. It's also apparently a great car for drifting, so will start appearing on those race circuits. It's largely replacing the almost extinct range of cars like the Nissan Sylvia / 200sx / 240sx, Toyota Supra, Toyota Celica, Mazda RX models, etc. (On a side note, this was the massive mistake of Nissan's planned new "200sx" which, instead of being a proper 2+2 sports coupe like the previous highly regarded models, was going to be a silly little

2-seater roadster to compete with the MX-5 ... luckily that idea got dropped.)

As for who is buying them ... anyone who wants a good driving sports coupe that is also useful as a day-to-day driver and long-distance "tourer". I don't know which of the twins is supposedly the batter car (either on paper or in reality), but, as the report above says, the BRZ in particular is selling faster than car yards can get them - the first New Zealand shipment was sold out even before they arrived and late-comers will have to wait until the New Year to get one.

Despite Jeremy Clarkson's claim, the MX-5 tends to appeal to older women women. Young women seem to prefer the "cute", slightly quirky cars like the small Suzukis, Minis, older Toyota RAVs, or VW Beetles.

Reply to
Your Name

Consider this: brz and ft-86 weigh less than wrx and on tight mountain roads that would translate in much quicker descends that you can try to imagine on your wrx.

Niche market but the neutrally steering ft-86 should be the bomb in the mountainous regions. Not among the female buyers but that is to be expected. Say RAV4 is mostly female fenomenon. no male in its sane mind would want that schizofrenic awd

simple: women buy in impulses (with their hearts) while for men higher cortex functions plays at least half part in the buying decision process

Reply to
AD

Actually, most male buyers are more usually of the Tim "The Toolman" Taylor variety and don't use any brains at all - it's simply a case of: ", MORE POWER!! MORE SPEED!!" ;-)

Reply to
Your Name

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