Consumer reports said the difference was 1.3 psi after an entire year. That's at about the level of reproducibility of a typical crap tire gauge.
And that was for tires COMPLETELY inflated _multiple_ times at the start! *Should You Use Nitrogen in Your Car Tires?*
Nobody will completely deflate the tires a few times using nitrogen _before_ they even begin to run the test, so it won't be even that.
It's [obviously] a gimmick.
Just like with Apple advertising, they want gullible people to believe that the theoretical advantages are literally practical advantages in real use.
They're not. Nobody in the world reputable has found _any_ realistic advantage.
And if they did, don't you think the fleets would use them? FedEx doesn't. DHL doesn't. UPS doesn't. Nobody does.
The ones who do are racing cars, airplane tires, and other extreme uses. But not for passenger vehicles operated at normal temperatures in the USA.
It's a marketing gimmick to differentiate their air from your air.
Steve and Lewis are swayed by marketing which speaks of what Consumer Reports calls the "theoretical" advantages, which are so small as to be unmeasurable in most cases and almost completely meaningless in the rest.
Since the theoretical differences do exist, the marketing isn't a lie. Instead, it's a gimmick to differientate their air from your air.
And that's what marketing's job is do to. To sell snow to an eskimo by claiming your snow is better than theirs.