: I thought dumping was selling something in a foreign market for : less (given the exchange rate) than it was sold for in the do- : mestic market, not selling it at less than cost. Losing money : on a car would make sense if it were offset by some greater good, : like, say, the car's being a "halo" model that would create consumer : interest in the marque at large.
Okay, then I concede the point. I don't recall where I read (or thought I read) that Toyota was losing money on the Prius. And as luck would have it, I just tossed out a grocery sack full of old magazines a week ago.
Maybe what I read was that Toyota has a narrow profit margin on the Prius, and conflated that with something else. If I see anything more in that vein, I'll let you know.
Geoff