When is the best time to get the lowest price on a new car?
So you've heard that there are "soft spots" in vehicle merchandising, industry secrets about when dealers will absolutely sacrifice profit, pride and practical business sense to move machinery at any price. You've heard these rumors, haven?t you?
Unfortunately, they?re not true. Of course, you might swing a deal on a convertible during the coldest blizzard of the year. But the rest of the time, the dealer knows all the "timing" tricks you might try. a.. Rainy or snowy days? Forget it: The dealer sales people know that if a customer comes in during bad weather, he or she is generally ready to buy. b.. The end of the month, dealer-quota time: Although quotas do exist, they're for different models at different times, and many of them have already been made earlier in the month or carried over. c.. The end of the model year: Bargain hunters create demand by thinking they're getting a deal because the model has been outdated, and dealers can respond by raising prices. The best time to buy a new car is when you're truly ready.