#1, install reliable automatic transmission in their vehicles and extend the automatic transmission warranty to at least 100,000 miles for all years, all models.
#2, Make good looking vehicles. The Ridgeline is plug ugly. Most other current Honda models are in the barely acceptable category. Honda seems to have no workable design language for it's current US lineup and is loosing sales as a result.
Honda was up 4% in the US last year. Toyota was up 10%. Nissan was up
9%. Hyundai was up 9% on the year and 16% in December. Honda's December sales were down 3%. Toyota December sales were up 9%. Trend wise, Honda is falling off the pace while Toyota and Hyundai are pulling strong. I see Toyota and Hyundai as the real competition for Honda in the US market today. Hyundai has pulled itself up by the bootstraps into the first tier of auto manufacturers in historically record time.All data is from:
John