Perception is what sells cars. I just bought a vehicle for my wife. 'Went to a
Dodge/Jeep dealer and bought a Nissan Quest. I point blank told the salesman
that I didn't want a caravan regardless of price. I honestly believe that the
Japanese have tighter tolerences when it comes to manufacturing aluminum block
engines and transmissions.
Now you may call that perception but I call it experience. She got 190K of
trouble free miles from her last Quest and I have a 6th transmission in in my
Dodge truck. My next truck will probably be a Toyota.
Dodge trucks did not winn a single race in the CTS last year and Toyota
dominated. Toyota joins the Cup series this year and I'm betting that they will
win races this year. That my friend is perception being made.
That is because you are not looking at the big picture. We are talking
about perception here, not the vehicles. While it is true that these race
trucks have damn little in common with there street versions, not everybody
makes that distinction. Young people who may be buying these vehicles down
the road are more likely to go with the winners they see on TV (perception
of toughness and coolness) and right now, that happens to be Toyota. Even I
see it as factory commitment and technology and if Dodge cannot win a single
race, that really doesn't say much for DC's commitment or technology.
If at first you don't succeed, you're not cut out for skydiving
Young people aren't really all that interested in performance imo. It is all
about flash and a large exhaust.
Well, I have to tell ya I'm pretty damned inpressed with the Charger SRT I
bought. The 6.1 hemi dosen't seem to lack for a thing. the same can be said
for the rest of the car as well.
How many dodge teams are there?
It's the perception that they have the engineering ability to get the job done,
plain and simple. And if they are willing to put that much money into R&D for a
race car then what are they willing to spend on R&D for their everyday ride?
Back that up with GM droping it's goodwrench sponsership making them look like
the're going belly up.
Mike you are right about the American quality coming up in recent
years. But people buying cars and trucks still remember the junk that
was put out especially by GM in the 80's and early 90's. Also in my
opinion a lot of why current buyers are staying away from American
brands are the way they were treated at the dealerships when they did
take their new vehicle in for service.
Now I'm not knocking you or your dealership. I've never been to your
dealership nor have I met you. But I know from my own experience with my
01 Ram and my 00 Silverado as well as my past Fords and other GM
vehicles that I got sick and tired of hearing "Well they all do that."
Or "The computer did not give us a code so there is nothing wrong with
your truck." I never, not once, had a Dodge, Chevrolet, or Ford dealer
take the time to diagnose a problem with one of my vehicles if their
computer didn't spit the answer right out into their faces.
My 01 Ram had a problem pulling to the right as well as a shaking
that I could feel in the seat at highway speeds only when the truck was
being driven on concrete roads. Now I know there's not a computer code
for this but I got sick and tired of 3 different Dodge dealerships , all
5 star, telling me that all Rams do this. The same with my 00 Silverado.
This truck was a lot worse and I only kept it a year because of the bad
shaking. Then when the trans light kept coming on intermittenly I was
told by GM that it was normal. Bull crap. What I'm saying is that this
in my opinion is a huge reason why people won't buy American anymore.
I had a 97 Toyota Tacoma 4x4 that I bought new. It had a 5 speed
manual and 2 months after I bought it the trans started making a high
pitched whining noise. One day I took the truck to the dealer to have
the oil changed. (I live in an apt. and they won't let us work on our
vehicles) I mentioned the trans whine to the service writer. 10 minutes
later I was put in a rental car paid for by Toyota. I had that rental
car for 2 months while the dealership ordered a brand new trans from
Japan and installed it in my truck. Service writer said the mechanic
thought a bearing was bad but that Toyota authorized a whole new
transmission. My final cost $0. And never not once did I have a hassle
from Toyota. Hell they initiated the fix. All I mentioned was the tranny
This is the type of stuff that I and other buyers remember. A car
company that actually makes their customer happy and does not give them
a hassle or an excuse. American car and truck manufacturers have come a
long way in the past few years in quality of their products. However
until they improve their after the sale customer service they will
continue to lose market share to the Japanese or Korean car and truck
Along with things like how many years Dodge produced an engine that sucked up
plemum gaskets and doing nothing about it while being well aware of the problem.
If you knowingly sell a flawed product it will eventually bite you in the ass.
That is what the American auto makers are up against now.
All manufacturers have certain prob's that are unique to their products.....
ask around about Toyota engine sludge prob's whydon'tcha? Even holier than
thou Toyota ain't perfect.
As far as NASCAR, I would remind you that DC quit supporting the NCTS last
year and has been concentrating on the Nextel Cup. Toyota will do well
simply because they are pouring the bucks into the program. Throw enough
money at anything and you can do most anything.
That sounds like Bush talking about the war.
There were 14 Dodges racing the cup last year and only one made the top ten, 4
total in top 20. So much for cup commitment.
Toyota will do well due to the COT running some of the races which puts them on
even ground with the other manufacturers.
And then there's the United Auto Workers Union ....................
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