M-Sport S-Line R-Line Type-S Type-R GTI GTD ST-Line ST RS Cupra RenaultSport vRS Quadrifoglio VXR
All the above are current badges, prominently displayed on cars to denote their sporty credentials.
With many manufacturers, you get a standard spec. (eg. SE) or a sporty spec (eg. S-Line) plus a proper sporty model (eg. GTI). Even BMW are ditching the Luxury-line cars. (My 520d Lux is debadged, so I don't get any model, trim or engine designation anywhere on it - the standard was
520d on the arse and Luxury on the front wings, I believe)