(Car Lust Blog) - The "Loewy coupe" nickname is a reference to Raymond Loewy, whose studio did much of Studebaker's styling and designed everything else from soft drink bottles to locomotives to the paint scheme for Air Force One. While the Loewy coupes were indeed a product of the Loewy & Associates design studio, they weren't styled by Mr. Loewy himself. By the time the talented Mr. Loewy reached his greatest fame in the middle years of last century he was not really a designer anymore, he was mainly a promoter of the designs done by his staff--even though contemporary press coverage and advertising usually gave him all the credit...
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