Let's see...how many unique words exist on signs? Road? Street? Avenue? Exit? Left? Right? Those are easy for a tourist to learn in about 30 seconds. That leaves only the words specific to each sign, like "Papineau" or "Frontenac". So, we end up with "Rue Frontenac" or "Avenue Papineau".
This must've been quite a challenge for golf boy. "Duh....isn't rue a plant that gives some people a rash? Let's try the next exit."