i thought he came from home depot
Didn't Robert Nardelli come straight from Boeing, an engineering
> powerhouse? It seems to me he would have brought with him
> state-of-the-art
> engineering to Chrysler. At one time, superior engineering to the
> competition was their chief selling point. If that approached worked then,
> why not now?
>
> I just cannot understand why Nardelli did not order aircraft-style design
> philosophy, albeit cheapened down for the auto market, for selected higher
> end Chrysler models. There is no doubt this would sell to technically
> minded clientele to whom such excellence would appeal.
>
> The current range of Chrysler products do not distinguish themselves as
> superior in any way to the competition; Nardelli should have seen this
> problem and rectified it as the only sure path to success.
>
>
>
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>
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