Sticker vs Invoice

I've not been shopping for new jeeps, but from what I've heard they are selling so well that dealers don't have to sell for invoice. They can sell for almost full sticker price and still move the jeeps.

I bought a new '04 Rubi in January. Got it for $376 over invoice and $2000 cash from DC making the final price $4160 under MSRP plus 0% financing for 4 years on top of that (special cash back + 0% financing offer only in effect for a short time from Jan-Mar.

Many dealers I talked to in Arkansas and Texas (except the greedy dealer in my town) were discounting the Rubi as much as any other Wrangler model so I think you'd be able to buy one for at least a couple thousand off MSRP plus any other incentives available at the time.

The MSRP can change from month to month, so a fluctuation of $500 or so is common. Do not settle for sticker price, you can get the dealer down to around invoice with relative ease... especially the electric lime green that are harder to get rid of.

OTOH - Current availability of Rubicon's may play a part in pricing this time of year. They seem to be sparse and you can no longer special order an '04. Getting down around invoice may be a little tougher now, but it can still be done.

-Muuurgh

there are some on ebay for 24900 no reserve!! cheaper than 30K window sticker

There is a $150 additional charge (MSRP) for the ELG color. Where the other 350 comes from is ???

Oh yea! I had to run it thru jeep.com website a couple of times to figure what the pricing structure was. Some of the other costs were... the way over priced rear view mirror! $220 for the auto dim/ temp/compass mirror. These Jeeps also had leather wrapped steering wheel, Dual tops, Tinted windows, Air Con., 7 speaker, Sentry key and locking gas cap and floor mats.

Brian