The old chesnut... my old Ford Ka's brakes were good enough to lock up the wheels on a dry road if applied hard enough, so surely they're good enough for 'emergencies'. For the odd emergency with a sudden hard stop, you're unlikely to be worried about fade, surely? Low-fade brakes come into their own when you're doing lots of hard braking, I always thought?
Now ABS, that's a different matter. I genuinely think most new cars should have ABS as standard and genuinely for emergencies.