Re: Recommend me some trainers

Nov 23, 2005 17 Replies


> > SteveH not wanting to pay top price! shock!


> > > a set of hi tec's it is for you then :)
> >
> > Heh.
> >
> > To be fair, I used to work in the industry, so I know the kind of
> > margins there are on them.... I'm not paying 80 quid for something the
> > shop buys for 20.
>
> I'm surprised you ever buy any fuel, if that's your logic...

Not quite the same thing, is it.... there's a big difference between tax and retailer mark-up, and there's also a difference between an essential like fuel for the car and the fact that I'd quite like some decent trainers but not pay the inflated mark-up on them.

They're s*it. They have an expanded foam mid-sole that compresses far too quickly leaving you with no cushioning or support.

I'm tempted to go with Asics Gel of some description.

Retailer mark-up doesn't always translate into profiteering - they'll be supporting a lot of stock, rent, fuel, staff and other costs.

There is an element of that.

However, all trainers (at the time) cost £15-£20 to buy in, regardless of the retail price.

I'm a Reebok classic man, but I suspect that won't be a shock to anyone.

Lol. Yup, I can see how that works.

White Reeboks, blue jeans, red scum shirt ;-)

Isn't it?

Somewhere along the line, someone is applying a large inflation to the base price, before it gets to you.

The main difference is, you *have* to pay the extra if you want some fuel, you don't always if you want trainers or whatever, if someone is prepared to reduce the price in order to shift end of line stock or whatever.

Working in retail, you are also probably aware of the overheads a high street store tends to cover in order to stay in the black - they're not clearing anywhere near the 80% markup you claim, in profit, are they, once all that is taken into account.

The bottom line is... either something is worth 'x' to you, or it isn't - knowing someone is making 'y' if you pay that much shouldn't be a consideration really, or at least something one should feel the need to proclaim as a buying factor.

-- JackH

Nah, I'm a Liverpool fan, you're 35 miles out with the Scum shirt comment.

Besides, I wear the old "Ey - Ey" yellow away top if any.

As seen here

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Yes, this is true, however, tax and retail / wholesale mark-ups are very different. The end result on the retail price may well be the same, but taxation is a necessary evil, piss-taking markups aren't.

It's 80% margin, not 80% markup. I could understand 80% markup, but a

400-500% markup is, frankly, taking the piss.

Maybe, perhaps I'm just over sensitive to piss-taking margins because of my job.

Ooooh, that's fighting talk, that is.

*snort*

Have you got the comedy perm, too?

Is it?

Maybe they should pass all their figures past you first before sticking stuff out on the shelf - I believe at least one of the main high street sportswear retailers is currently skating on very thin financial ice at the moment as it is - with you setting their, and their competitors allowable prices, maybe they'll go bust that bit sooner, eh.

Where you work, and worked before, in the main it's about volume - relatively low price goods sold in high volumes. No sportswear retailer, is going to knock out as many units of stock in a day, as you are - their overheads will still be about the same, depending on exact location and floor space, won't it...

The bottom line is, they need to make 'x' amount of profit over a certain amount of time, in order to be able to remain in business, and their goods have been priced accordingly.

Go forth to George at Asda or the rear pages of the tabloid supplements and buy some decidedly pikey trainers if someone makes enough profit to stay afloat by way of selling you something you actually want bothers you that much, you miserable old miser.

-- JackH

complete bollocks.

Around 150% margin is what you're looking at from wholesale to store for mass market sports footwear. As it has been for the 15 years I've been in the business.

Your £80 trainers will cost the shop £32 + VAT give or take a quid or two.

Like the wig - which one's you? :-)

Ahh yes, you sell stationery, and none of that stuff has high markups does it? Of course working for a chain means the margins you see are diluted. Overall it'll be high though

Yeah, being a shopkeeper does that for you.

Yep - the price of brand affinity.

I always used to get my Converse from them when they were called Sport and Ski. About 30% of what everyone else wanted.

Isn't PeteM just plain comedy bald?

(c:

Douglas

they are cheap enough to buy a few pairs a year, and yet don't wear out the way i wear them (ie on my feet and not to do any strenuous work in) :)

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