For the last few months I have been running my car exclusively on shell diesel, but because I got a 5ppl discount voucher from tesco's, plus currently tesco is 3ppl cheaper then shell (equals 8ppl cheaper than shell) I decided to fill up at tesco instead (from a nearly empty tank).
Since a few miles after leaving tesco's there has been a slight hesitation each time the throttle is applied at low revs, plus it is noticably more sluggish before the turbo spins up, especially when the engine is cold. I have observed this before, when using regular diesel from Total, Esso and BP. This hesitation never occurrs with Shell regular diesel or BP 'ultimate' (not normally used because it's a rip-off).
The hesitation is so small it's not a problem, and the average driver probably wouldn't notice it. But it suggests that there may be more difference between brands of fuel than most people here think.
*All the above is based on subjective evidence and I don't claim to be a fuel expert...James.