Problem - frontal bumper gum strip got a distortion

I have a Ford focus LX sedan model 2001, and i have a problem, i'll be glad if somebody will help me to solve it.
The Problem is the gum strip under the frontal bumper got a distortion.
Does somebody have any idea how to straighten this gum strip ? or maybe sombody knows about any material that you can put on it to solve this problem ?
Thanks in advance, Moshe.

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